Hand Drawn Basic Box Cover 1980
Hand Drawn Basic Box Cover 1980

This charming image is a small part of an advertisement in the Spokane Daily Chronicle, December 5, 1980, which was recently featured over at 2 Warps to Neptune. See the entire page below. The Chronicle was a daily afternoon newspaper (absorbed by another still-existing daily in 1984), and the ad is by The Crescent, a Spokane, Washington-area department store chain that lasted until 1988 (thank you Wikipedia). For the holiday season the store ad is labeled "The Christmas Crescent". D&D is advertised together with a number of electronic handheld games and video game systems ("Giftable Fun For The Family"). But for some reason the advertiser has used small hand-drawn images of the D&D Basic Set and the Players Handbook instead of photos. As 2 Warps points out, the picture is pretty faithful, except for missing all of the treasure! I note the wizard is also missing his belt & shoulder bag, and the TSR logo is missing. The PHB cover is also altered, which you can read more about over on 2 Warps.
The advertising copy to the left starts "The original adult fantasy role-playing game everyone is talking about. The basic set enables a new player to get into fantasy adventure gaming smoothly and quickly." This was to be the last big holiday season for the Holmes set as the new B/X sets would be released in early 1981.

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