AMPing up in mobile Search

AMPing up in mobile Search ABOUT ZENFONE - AMPing up in mobile Search , Access to information is at the heart of Google�s mission. Unfortunately, today, the mobile web isnt living up to the expectations people have for getting the information they need, particularly when it comes to speed. In fact, data shows that people abandon websites after just three seconds if the content doesnt load quickly�which is bad not just for people trying to get what they want online, but for the publishers who want those readers to enjoy the content theyve created for them. Thats why, last October, we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short), an open source initiative to make the mobile web as fast as possible. In just over four months, AMP has come a long way, with hundreds of publishers, scores of technology companies and ad-tech businesses all taking part in this joint mission to improve the mobile web for everyone. And starting today, we�ll make it ea...